The signing between Drake and Jordan Brand that happened last week is still one of the most popular topics when it comes to the sneaker industry. Sadly, the majority of public press is negative and we’re here to tell you why so many of us are upset. It’s no surprise that Drake is not one of the most loved characters in the music industry, as he’s titled as one of the most feminine, if not, the most feminine rapper in the game. We must admit though, a lot of the memes and made up Jordan names has kept us at ease with the signing, but that could only go for so long, right? A lot of people aren’t only upset because of his music or his personality, but the fact that Jordan has signed a non-athlete just adds more fuel to the fire. So why did Jordan Brand decide to sign Drake? That’s a question that most of us have a hunch about.
What makes this entire topic interesting is the fact that Jordan Brand had decided to sign Drake right after Kanye West left Nike and joined Adidas, a brilliant move coming from Adidas as the Yeezys are one of the most unique and attractive sneakers we have ever seen. Now, this is what we’re struggling to fathom. If Drake signed with JB, a brand he titled as his “family” does that mean he’s getting a percentage, because we already know that Nike wasn’t giving any of the benefits to Kanye, even after he brought so many consumers to the brand. In my opinion, it just looks like a bad power play by Jordan Brand, if anything it looked like a desperate move that will not only end up bad for JB and Drake, but us, the sneaker enthusiast. Let’s just call it spade of spade, Kanye West and Adidas has definitely won this round as I’m pretty sure no one is going to line up for a pair of OvO instead of a pair of Yeezys. If you think differently and actually think the signing between Drake and Jordan Brand was a good one, then tell us why by leaving a comment below.