Oh man what a turn of events! For one I’m pretty much shocked but at the same time not as surprised as I thought I would be. Kanye has been a bit outspoken in the past few months about how he’s never been taken serious as a designer since he’s a musician, which is understandable. With that being said his recent comments towards Nike CEO Mark Parker is something that can’t really be ignored, he said that the CEO was “even talking sh*t” about his line, the Yeezys. He also added that Nike’s CEO said he doesn’t even know why people like the Yeezys. If these comments made by Kanye are true, then holy sh*t, shots have been fired. Later on Kanye was on Philadelphia’s Wired 96.5 and said the following:
“I want to make product like shoes, and you think about the Yeezys and how people really wanted that. I just signed my deal a week and a half ago, but it took a major company, I can’t say yet, we’re going to announce it in a couple of weeks.”
Now we have a hunch that Kanye will be signing with adidas company Y-3 which is the higher end part of the adidas brand. This could be great for adidas in so many ways, but also could be bad. So what does this mean for the Yeezy line at Nike? Will it be branched out to something else? No one knows as of now but the next few weeks will be interesting.
UPDATE: Yup we were right and the rumors are true, Kanye West to Adidas.