We’ve seen many brands starting to allow the recipient to create their own colorway. Such as Nike and adidas, introducing us with their Nike ID and Mi adidas. New Balance on the other hand has decided to create their very own New Balance US574 Custom Program. If your interested, the program will be launching on April 5th, which is tomorrow.
“Kicking things off, customers will be treated to a US made 574, produced to customer specifications through a simple web interface. We’ve seen custom sneakers before, and after nearly 10 years of internet based opportunity, the basics aren’t new. However, in employing the Norridgewock, Maine, manufacturing facility, New Balance highlights a core plant (responsible for 1/4 of New Balance North American sneaker shipments) and highlights a tradition of New England shoe making.”